GoFundMe Pro • Studio
Localized giving experiences
Overview
When I worked on Passport (originally Classy Passport, now integrated into GoFundMe Pay), I tackled one of the biggest barriers to international nonprofit fundraising: currency conversion friction. Nonprofits were losing potential donors worldwide because supporters had to calculate exchange rates and navigate unfamiliar payment flows.
My Role
Lead designer
UX research lead
Design systems contributor
Impact
130+ currencies supported
65% of donors say seeing their donation in their local currency influences their decision to give
The Problem
International donors faced a clunky experience that felt disconnected from their local context. They'd land on a fundraising page showing amounts in USD, forcing them to guess what their donation would actually cost in their currency.
The Solution
I designed a currency switcher that lived in the navigation and used native browser controls for accessibility. The switcher automatically detected which currency a donor would prefer based on their location, but gave them control to change it if needed.
The trickiest design challenge was redesigning all the Studio donation blocks to work with the variety of currencies in different formats. And since nonprofit admins could choose from different configurations and fonts for their campaigns, I had to make sure the currency display looked good across all those variables.
Business Impact
Providing international currencies beyond just USD had real business impact—we were able to attract international nonprofits or nonprofits with locations outside the US and also retain donors outside the US who might have otherwise dropped off due to currency confusion.
130+
Currencies supported
65%
of donors are more influenced to give when seeing their local currency
This is a high level overview.
Reach out to chat about impact-driven product design or pro-bono consulting work for nonprofits!