GoFundMe Pro • Studio
Nonprofit crowdfunding campaigns
Overview
New crowdfunding tools for Campaign Studio that drive donor engagement through real-time activity feeds and visual progress tracking, seamlessly integrated into our flexible drag-and-drop website builder.
My Role
Lead designer
UX research lead
Design systems contributor
Impact
↑ 10.6% increase in donation conversion rates
The Problem
Nonprofits loved Campaign Studio's drag-and-drop interface and customization options but still relied on our legacy crowdfunding platform for community engagement features like activity feeds and progress tracking. This forced organizations to choose between Studio's design flexibility and the social proof tools that made crowdfunding successful.
Studio's modular system required rebuilding these features from scratch to handle the many ways nonprofits might customize them across different campaign types.
Hypothesis
If we build flexible Activity Feed and Progress Bar components for Studio, then nonprofits can migrate from legacy platforms while gaining the design flexibility to customize community features for any campaign type.
Business Impact
Successfully consolidated legacy crowdfunding features into unified Studio platform
Built flexible Activity Feed and Progress Bar components for drag-and-drop customization
10.6% statistically significant increase in donation conversion rates with no impact on average gift size
+10.6%
Donation conversion rates on Studio Campaings
Press
Classy Launches Its Next-Generation Platform, Classy Studio
“We wanted to create a visually appealing, branded, mobile-friendly donation page that could tell our story and be a home for our calls to action,” said Lindsay Kolsch, Co-Executive Director of To Write Love on Her Arms. “ Classy Studio allowed us to do all that and was cost-effective, saving us thousands of dollars we typically spend outsourcing or customizing on our website. We built robust campaign pages 3-4 times faster with Classy Studio and it’s easily adaptable for different stages in the giving season cycle”
Classy Unveils New Product Offerings for Nonprofit Fundraising
“For decades, fundraisers have had to choose between conversion and flexibility. Classy’s new offerings, built on top of Classy Studio, provide a smarter way to fundraise that eliminates that tradeoff and empowers fundraisers,”
This is a high level overview.
Reach out to chat about impact-driven product design or pro-bono consulting work for nonprofits!